Vertical Builders

Digital Marketing Specialist

Location: Remote / Must Work Standard U.S. Eastern Time Business Hours

Build the Digital Growth Engine for a Growing Homebuilder

Vertical Builders is a fast-paced, growing homebuilder serving the Richmond Metro area and surrounding Central Virginia communities. We are committed to building beautiful, high-quality homes while delivering a transparent, well-defined, and stress-free client experience. Our team values proactive problem-solvers, honest communicators, accountable performers, customer-focused thinking, and people who take pride in working hard while enjoying the process.

Vertical Builders is looking for a remote Digital Marketing Specialist to define, execute, and optimize digital marketing initiatives that drive qualified leads and support sales growth. This role blends creative storytelling, technical SEO/AEO, paid media management, landing page strategy, analytics, and content execution. The right candidate is a proactive, data-driven marketer who can build campaigns, manage paid search and social, improve website performance, track results, and create high-quality content for the U.S. real estate and homebuilding market.

Key Responsibilities:

• Build, monitor, and optimize paid search and display campaigns across Google, Meta, Bing, and LinkedIn
• Manage audience targeting, A/B testing, ad copy, campaign structure, and negative keyword optimization
• Create campaigns to promote spec homes, community openings, incentives, and regional opportunities
• Track performance from first click through lead conversion and sales center activity
• Provide weekly and monthly reporting on CPL, CPA, conversion rates, campaign performance, and opportunities for improvement
• Drive organic search growth through local SEO, AEO content structures, keyword research, and website optimization
• Research, write, and launch educational blog posts, AEO assets, landing pages, and long-tail buyer-focused content
• Maintain and optimize the company website using WordPress or Webflow
• Support nested geographic silo pages, keyword integration, on-page SEO, schema mapping, and technical content structure
• Improve Google Business Profiles, citations, reviews, and local search visibility
• Build A/B tested landing pages, lead magnets, downloadable resources, and nurture campaign content
• Partner with internal teams to maintain and grow the company's Google review base with professional, keyword-conscious owner responses
• Help reduce reliance on third-party marketing agencies by bringing key digital marketing execution in-house

Qualifications:

• 3+ years of direct, hands-on experience managing paid search and paid social campaigns
• Ability to work full-time during standard U.S. Eastern Time business hours
• Proven experience with Google Ads, Meta Ads Manager, Google Analytics, and performance reporting
• Strong understanding of PPC, SEO, local SEO, AEO, campaign optimization, landing pages, and conversion tracking
• Experience with SEO tools such as SEMrush, Ahrefs, or Moz
• Experience with WordPress or Webflow
• Ability to create clean, professional graphic elements using Canva or Adobe Creative Suite
• Strong written and verbal English skills with the ability to write polished, high-end content for the U.S. real estate market
• Experience in real estate, homebuilding, construction, or high-ticket luxury sales is highly preferred
• Analytical, proactive, creative, accountable, and comfortable owning results
• Honest and transparent in performance reporting, campaign recommendations, and communication with leadership
• Customer-focused mindset with the ability to create content and campaigns that support an excellent buyer experience
• Strong work ethic, positive attitude, and willingness to keep improving as the role evolves

Company Core Values:

• Be Proactive: Stay self-motivated, take initiative, and do what it takes to keep work moving forward.
• Stay Accountable: Own your work, follow through, and take pride in doing the right thing even when no one is watching.
• Choose Honesty: Let truth guide your words, actions, performance reporting, and communication.
• Have Fun: Enjoy your day, celebrate your teammates, and bring a positive attitude to work.
• Put Customers First: Treat customers like VIPs and help deliver the professional, helpful experience they deserve.
• Work Hard, Reap Rewards: Give your best effort every day and take pride in the impact your work creates.

Pay and Benefits:

• Recommended hourly range: $20-$25/hr, depending on experience
• Remote position
• Full-time schedule aligned with U.S. Eastern Time business hours
• Opportunity to build and scale an in-house digital marketing engine for a growing homebuilder

Why Vertical Builders:

At Vertical Builders, you will have the opportunity to make a measurable impact on lead generation, brand visibility, and long-term sales growth. This is not a basic marketing support role; it is a hands-on digital growth position for someone who understands both creative content and performance data. You will help shape campaigns, improve SEO, optimize paid media, and support a stronger online presence across multiple building regions. If you are proactive, accountable, honest in your reporting, customer-focused, hardworking, and excited to grow with a team that values both results and a positive culture, Vertical Builders could be the right place for you.

Vertical Builders is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Vertical Builders encourages applications from qualified candidates of all backgrounds and experiences.