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Vertical Builders

New Home Sales Agent - Richmond Metro Area

Location: Henrico, VA/Richmond Metro Area

Build Homes for Life with a Team That Builds Each Other Up

Vertical Builders is a growing semi-custom homebuilder serving the Richmond Metro area and surrounding Central Virginia communities. For nearly 20 years, we have built beautiful, high-quality homes with a focus on thoughtful design, strong systems, transparent communication, and an outstanding client experience. We are a collaborative, proactive, \"want to help\" team that believes in hard work, accountability, honesty, customer focus, and having fun while doing meaningful work.

Vertical Builders is looking for an experienced Sales Agent to represent our brand, guide buyers through the new home sales process, and help clients find the right home, floor plan, community, and structural options for their lifestyle. This role is ideal for a driven, detail-oriented new home sales professional who knows how to listen deeply, follow up consistently, close confidently, and create a smooth experience from first contact through contract and closing.

Key Responsibilities:

Sell new construction homes while meeting or exceeding sales goals and maintaining target profit margins
Track, follow up with, and nurture leads through the full sales process
Walk clients through communities, floor plans, structural options, available homes, and the building process
Write accurate, detailed contracts and addenda and submit them for approval
Maintain strong knowledge of Vertical Builders' floor plans, structural options, design capabilities, and sales protocols
Assist with creating, reviewing, and auditing listings for accuracy
Monitor closing timelines and communicate updates, delays, or early closing opportunities to clients
Research market trends, sales comps, competitor pricing, design options, and upgrade offerings
Provide feedback to management on pricing, floor plans, design changes, spec homes, model homes, and client needs
Partner with marketing on community needs, sales center planning, listings, and promotional objectives
Respond promptly to phone calls and client communication

Qualifications:

Minimum 2 years of new home sales experience required
Strong closing ability and proven success in new construction sales
Clear, professional communication skills with strong listening and client discovery abilities
Highly proactive, self-motivated, accountable, and detail-oriented
Comfortable working in a collaborative sales environment
Coachable, adaptable, and willing to continuously learn and improve
Experience or training in new home sales techniques preferred.
HubSpot CRM and Mark Systems experience preferred but not required
Must be available to work weekends (one weekend off per month)

Pay and Benefits:

Full-time, W-2 position.
Base salary $20,000 per year, plus commission
Typical total earnings $215,000-230,000 /year, depending on sales performance
Cell phone benefit
Health insurance
Dental insurance
Retirement plan with company contribution

Why Vertical Builders:

At Vertical Builders, you will join a team that is growing with purpose, building around 50 homes a year today with plans to scale significantly in the coming years. We do not believe in micromanaging great people; we empower proactive, accountable professionals who take pride in their work and want to keep improving. You will be part of a team-oriented culture where leaders roll up their sleeves, coworkers support one another, and the client experience truly matters. If you love new home sales, enjoy helping buyers make confident decisions, and want to grow with a builder that values quality, systems, and teamwork, Vertical Builders could be the right fit.

Vertical Builders is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Vertical Builders encourages applications from qualified candidates of all backgrounds and experiences.

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New Home Sales Agent — Richmond Metro Area (Outside Sales) — Vertical Builders

\n\n

Position summary

This is a field-based, quota-bearing Outside Sales role responsible for generating net-new home sale transactions within the Richmond metropolitan territory. The incumbent conducts proactive prospecting, systematic cold outreach, in-person presentations and negotiations, and end-to-end deal closure. The role emphasizes territory development, pipeline velocity, and new-account acquisition rather than account servicing.

The position reports to the Regional Sales Manager and interfaces with Operations, Closing/Title, Construction, Marketing, and Customer Experience teams to ensure timely execution of sales and a smooth transition from contract to delivery.

\n\n

Primary objectives (what the role is intended to accomplish)

Open and develop the Richmond Metro sales territory by creating a predictable, scalable pipeline of qualified prospects focused on new home purchase activity.
Convert qualified prospects into signed purchase agreements at or above organizational target conversion rates and revenue per transaction thresholds.
Meet or exceed quarterly and annual unit booking and revenue quotas while maintaining contract quality and acceptable risk profiles.
Provide accurate, timely territory forecasts and sales activity reporting to support company planning and operational readiness.

\n\n

Key Results and measurable Key Performance Indicators (KPIs)

Unit bookings: Number of signed purchase agreements per quarter and year (primary quota metric).
Revenue booked: Gross sales value of executed contracts within the territory.
Pipeline coverage ratio: Value of qualified pipeline divided by target bookings (target coverage e.g., 3–4x).
Lead generation volume: Number of new qualified leads created via cold outreach, events, referrals, and prospecting activities per period.
Conversion rate: Percentage of qualified leads that progress to executed contracts.
Sales cycle time: Median time from initial contact to signed agreement; goal to reduce cycle time while maintaining quality.
Forecast accuracy: Variance between predicted bookings and actual signed contracts on a monthly/quarterly basis.
CRM hygiene: Timeliness and completeness of activity, opportunity stage updates, and documentation in the company CRM.
Customer handoff quality: Incidence of operational issues attributable to sales (e.g., missing disclosures, miscommunicated specs) measured by post-sale exception rate.

\n\n

Problems this role solves (value delivered to internal and external customers)

External customers: Reduces friction in the home‑buying process by providing timely, accurate product information, on-site demonstrations, and negotiated purchase agreements that align with buyer needs and expectations.
Internal stakeholders: Generates predictable, qualified demand to support production planning, lot acquisition priorities, and revenue forecasting; minimizes downstream operational disruptions through clear documentation and early coordination with construction and closing teams.
Organizational growth: Expands market presence in the Richmond Metro area by converting untapped prospects into closed sales, thereby increasing market share and stabilizing revenue streams.

\n\n

Key skills, abilities and knowledge required

Prospecting and outbound sales proficiency: demonstrated success with cold calling, door‑to‑door outreach, or field lead generation and ability to build pipeline from raw prospects.
Full-cycle sales capability: ability to qualify leads, present product and community value propositions in-person, negotiate terms, overcome objections, and close deals.
Territory management: skill in planning travel, prioritizing opportunities, and allocating time to high-value activities to maximize pipeline health and conversion.
Contract and negotiation knowledge: working familiarity with purchase agreement terms, contingencies, deposits, and common real estate contract practices relevant to new home transactions.
CRM and data discipline: ability to maintain accurate opportunity records, use CRM for forecasting, and generate reliable activity reports.
Cross-functional coordination: capability to communicate requirements and timelines to construction, closing, and customer experience teams to reduce post-sale issues.
Customer communication and presentation: strong interpersonal skills for in-person consultations, model-home tours, and community events; ability to tailor messaging to buyer personas.
Resilience and self-motivation: comfort with high levels of rejection inherent to cold outreach and persistence in long sales cycles.
Local market knowledge: understanding of Richmond Metro neighborhoods, zoning trends, buyer demographics, and competing builders/developments.
Compliance and ethics: awareness of relevant real estate regulations and adherence to company policies, disclosure requirements, and ethical sales conduct.

\n\n

Performance expectations and development focus

Success in the role will be demonstrated by sustained quota attainment, increasing pipeline quality and velocity, reliable forecasting, and low rates of post-sale operational exceptions. Development priorities may include advanced negotiation training, CRM analytics proficiency, local market intelligence, and cross-functional project coordination skills to further reduce handoff risks and improve customer outcomes.

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New Home Sales Agent - Richmond Metro Area

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